Large amounts of Direct Traffic equals a strong brand – it’s one of the biggest analytics myths that you’ll hear.
Vanity metrics don’t exist. Don’t be a vain marketer surrounded by metrics
Laziness has crept silently into advertising, thanks to creativity getting pushed to one side in favour of data and comfy metrics. It’s time to bring creativity back.
Can Leeds United make a return to the top-flight of English football?
Yesterday developers and advertisers got very excited about Mark ‘the Zuck’ Zuckerberg’s F8 2019 Developers conference speech.
There’s a lot of crap talked about Influencer Marketing, a whole lot of hype and a severe lack of understanding from a lot of people.
Let’s take a sensible look at influence, influencers, and what they actually mean for your marketing.
Did you know that we work with one of the UK’s largest travel companies, reviewing their performance data and optimising their user experience? Well, we do and it’s fab. Take a look at how we went about optimising their website to improve their online performance.
Our take on the Gillette ad and why some people are finding it so hard to come to terms with.
It’s the hottest show of the summer and it’s kept the nation glued to their TV’s for 8 solid weeks – but now the time has come to announce who will win Love Island 2018.