Like any racecourse, Thirsk has a dedicated customer base of seasoned race-goers. They are not the audience Thirsk are looking to reach. Day trippers, families and people looking to hold events, parties and special occasions are the people we’re after. We also wanted to do more with the facilities in the closed season. We chose to reach these new punters through SEO and social media.
We needed to start with making the website the best that it could be in the market. We created dedicated landing pages for specific events and activities and benchmarked their quality against the pages which were already ranking on Google’s first results page. We then built links to the site from high quality sites across the web. We also carried out some blogger outreach, inviting bloggers to events like Ladies Day and letting them review their experience.
The Thirsk Racecourse website has grown month-on-month and year-on-year since we started working together. Ticket sales are up and enquiries for the events and facilities out-of-season are up also. Social media followers increase and engagement is high and things have never looked better for Thirsk.