As one of the UK’s most well-respected Fine Art Auctioneers, Tennants needed a digital marketing strategy that would cover a number of bases. With an antiques sale taking place every couple of weeks and featuring an enormous range of items, we needed to reach a wide audience of both buyers and sellers. We settled on a content-lead search strategy to achieve greater search engine share, reach and market.
A website like Tennants’ needs and ecommerce strategy with a very human touch. The brand is underpinned by expert knowledge and outstanding customer and support. We harnessed that knowledge and care, using it to create unique, useful and interesting content that helped Tennants’ users make better informed choices while promoting sales and events at the same time. We created blog posts, Infographics and video to present Tennants to customers through a variety of search terms and social media posts.
Year-on-year the Tennants website has grown, developed and captured more customers. Consistently, the website has grown in search at around 20% year-on-year. As a Fine Art Auctioneer, Tennants have firmly cemented their place as the number one brand in the North of England and have grown to challenge the national and international Auction House brands. Content continues to flow from the studio on the Tennants website and visits and conversions are likely to increase.