As one of the UK’s best established textile and wallpaper brands, Prestigious needed to improve the reach of their brand online. Organic search numbers were falling and the quality of online enquiries they received was poor also. Prestigious’ search performance needed a boost.
Prestigious Textiles’ website had a number of problems – limited high quality links, falling traffic, badly optimised pages and a generally thin user experience. To get the most from search, we needed to address all of these things. Working closely with their in-house marketing team, we optimised the website’s structure, navigation and improved internal linking. We added high-quality backlinks and kicked off a blogger outreach program designed to further increase and improve the backlink profile. We introduced the blog to the Prestigious website and brought in a rolling content calendar, delivering content, topics and articles that can then be shared and enhanced through social media.
With every year that passes, we have increased traffic to the website, increased stockist requests, social media engagement and overall brand recognition. Each year we evolve Prestigious in to new and exciting areas of digital marketing and more are set to come.