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There is no such thing as a vanity metric

There is no such thing as a vanity metric

Vanity metrics don’t exist.  Don’t be a vain marketer surrounded by metrics

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The ASA’s ban on gender stereotypes shows how bad a lot of advertising is

Laziness has crept silently into advertising, thanks to creativity getting pushed to one side in favour of data and comfy metrics.  It’s time to bring creativity back.

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The data behind Leeds United’s play-off chances

How Facebook’s F8 2019 Conference impacts your ad strategy

Facebook F8 2019 Header

Yesterday developers and advertisers got very excited about Mark ‘the Zuck’ Zuckerberg’s F8 2019 Developers conference speech.

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Cutting through the crap of influencer marketing

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There’s a lot of crap talked about Influencer Marketing, a whole lot of hype and a severe lack of understanding from a lot of people.

Let’s take a sensible look at influence, influencers, and what they actually mean for your marketing.

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Lemons to Lemonade: Making the Best of Featured Snippets

In a world that changes quickly, and often seismically, then knowing which technologies and tools to use is essential.  Our friends at Micro Startups have given a quick guide to understanding Featured Snippets.

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OPTIMISING THE DIGITAL TRAVEL EXPERIENCE – A CASE STUDY IN THE APPLICATION OF DATA.

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Did you know that we work with one of the UK’s largest travel companies, reviewing their performance data and optimising their user experience? Well, we do and it’s fab. Take a look at how we went about optimising their website to improve their online performance.

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Gillette – the best an ad can get?

Our take on the Gillette ad and why some people are finding it so hard to come to terms with.

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Who will win Love Island 2018?

It’s the hottest show of the summer and it’s kept the nation glued to their TV’s for 8 solid weeks – but now the time has come to announce who will win Love Island 2018.

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Being a sprat shouldn’t make you mackerel food

When you are the little fish trying to hold their own in an ocean of giants, it can be hard.  Especially when they don’t play fair.  Jim took a few of his own experiences and those of friends and made them in to a little bit of advice for micro business owners. 

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